Data appending is the process of adding something to your data. Most businesses have incomplete databases. If you have been in business for several years, then you probably have a large number of customer contacts collected. Yet, those contacts may not be completely relevant unless you use data appending services. The reason is your data is only valuable when it is filled with complete and accurate information.
For many of your departments to function efficiently, they need the right customer information. That is why many businesses rely on data appending services.
Reconnect with old customers
It’s much easier to sell to old customers than it is to find a new customer. Still, you need accurate contact information. People move all the time. It can be difficult to keep track–especially when you have thousands or hundreds of thousands of customers. Your customers are unlikely to call you to let you know they’re changing addresses. Data appending services can help you obtain their most current contact details such as:
· Email addresses
Your updated database now allows you to get in touch with customers of whom you have lost track. Perhaps send them a “We’ve missed you” email or a special offer to lure them back. Contacting old customers can be a goldmine. In the hustle and bustle of life, they may have just innocently forgotten about your products and services. It is up to you to remind them. Yet, you must make sure your data is accurate first.
Find new methods of marketing
Think of all the ways you can market your products and services with an accurate and complete database. There really isn’t any limit except the bounds of your imagination and creativity. It is no fun spending months on a marketing campaign with few results to show for it.
Getting bounced emails is annoying. You’ve worked hard writing your most alluring email to date only to see it returned. Data appending ensures this stops happening. Where would you take your marketing campaign if you knew you could completely trust your data? How can you improve engagement and retention rates with the right data?
Improve response rates
As written earlier, you can only get a beneficial response if you can reach your intended recipient. You want to decrease wastage and increase your cost savings. You can also dramatically decrease your advertising costs if you improve your response rates. All of the time and money spent on your current advertising campaign won’t go to waste due to bad customer information. Data appending will help you maintain a full and reliable database that you can trust to get the marketing results your company needs.
Boost client retention
Clients want to hear from you, they want to feel important. The only way to do that is by consistently sending them relevant content. They will feel forgotten if they don’t hear from you. How would they know you don’t have their correct contact information? And, since you don’t have their correct contact information, you can’t reach out to them to fix it. This is why data appending is an essential for client retention.
You know that you can send your loyal customers messages any time you deem worthy because they will receive the messages. The results of data appending can be dramatic, which can translate into large cost savings. In fact, you can expand your email list significantly. With an increasing number of accurate contacts, that could increase revenue by the thousands. It can also save on expenses. Each correct contact is the potential for more sales. Not to mention, reaching out to your customers on a consistent basis is critical for business success.
Enhance customer service
When you can reach more people via email, it helps to improve your customer service ratings. One of the major factors of improving customer loyalty is through providing excellent customer service. When a customer calls to report an issue, the first step is to address the problem right away. Once that is taken care of, a follow up email is necessary to document the actions taken and any next steps.
Data appending services gives you accurate data information so that you can continue to reach customers even after their customer service requests have been completed. Plus, there is the opportunity for a follow up email to rate how you handled their request. Part of building a loyal following is conveying that your company offers expedient and user-friendly customer service. This resonates in the minds of your customers, and they will share their experiences online.
Data appending services help take your marketing efforts to the next level. You never have to worry about dealing with inaccurate databases.